Britt believes that good business practices include giving back. Especially to causes/organizations one is passionate about. In her case, it’s the Native Hawaiian culture and education.

In 2014 she created Perpetuate Hawaiian Culture—a Native Hawaiian awareness movement that encourages Hawaiians and those that live in Hawai‘i to reflect on two simple questions:


“What are you doing to help perpetuate the Hawaiian culture?”


“If your Hawaiian ancestors were here today, would they be proud of you?”

Each year, the majority of the proceeds from Perpetuate items (shirts, hats, stickers, bags, etc.) sold go towards helping fund three things:

The Brittany Pohākea Yap Scholarship Fund

Each school year two Native Hawaiian students at Hawai’i Pacific University majoring in areas such as Communications, Journalism, Media, Public Relations, Video Productions etc. receive $1,000 each. Britt also enjoys getting to know her scholarship recipients and mentoring and helping them in any way she can. Britt first started this scholarship fund in 2013.

The Annual Po‘ohala Essay Contest

Every spring, students from Maui Waena Intermediate participate in this annual essay contest. An essay committee reads through the top essays and decides on the winners. 1st-5th place is awarded cash prizes, while 20-25 honorable mentions are awarded to students as well. Britt Yap and husband Rod Pontemayor first started this contest in 2013.

‘Aha Haku Mo‘olelo – the Hawaiian Journalists Association

Britt is a member of this newly formed hui. She is the Chair for the Outreach Committee that oversees the student scholarships awarded to Native Hawaiians pursuing a degree in Communications, Journalism, Creative Writing, Video Productions, Public Relations, Media, etc. She will be donating part of the Perpetuate proceeds to this scholarship fund.