Britt believes that good business practices include giving back. Especially to causes/organizations one is passionate about. In her case, it’s the Native Hawaiian culture and education.

In 2014 she created Perpetuate Hawaiian Culture—a Native Hawaiian awareness movement that encourages Hawaiians and those that live in Hawai‘i to reflect on two simple questions:

1

“What are you doing to help perpetuate the Hawaiian culture?”

2

“If your Hawaiian ancestors were here today, would they be proud of you?”

Each year, the majority of the proceeds from Perpetuate items (shirts, hats, stickers, bags, etc.) sold go towards helping fund three things:

The Brittany Pohākea Yap Scholarship Fund

The Annual Po‘ohala Essay Contest

Every spring, students from Maui Waena Intermediate participate in this annual essay contest. An essay committee reads through the top essays and decides on the winners. 1st-5th place is awarded cash prizes, while 20-25 honorable mentions are awarded to students as well. Britt Yap and husband Rod Pontemayor first started this contest in 2013.

LEARN MORE ABOUT THESE PROGRAMS AND HOW TO GET INVOLVED     HERE